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The Sims 3: Social Media Campaign

EA starts a highly interesting and innovative social media campaign for The Sims 3; http://bit.ly/ql3pL  

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EA Acquires Playfish

EA acquires social games startup Playfish, #2 behind Zynga, for US$ 300M, plus a US$ 100M earnout; http://j.mp/4gt4By

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Virtual Goods

Inside Virtual Goods: U.S. virtual goods market to hit $2.1 billion in 2011; http://j.mp/b0YtUe

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Humble vs. Ambitious?

Rod Humble, Linden Lab CEO, formerly EA: Ease of use and accessibility are obviously extremely important; http://eicker.at/RH

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